Something the children’s clothing market always seemed to struggle with was “color”. They didn’t like the typical offerings for babies (pink, blue, yellow – the staples of commercial baby clothes) and they wanted to stay true to their roots: ethical, slow fashion.
Over the course of 2 years of hunting, they found a source for organic double-gauze fabric (also known as muslin) from a company that takes great pride in paying their overseas employees living wages and investing in the women of their community. They tried a low-water dyeing technique, crucial for their water-depleted area and discovered that instead of struggling with color, the science of dye came to them almost naturally. Their first colors were unstable, but as they learned to control measurements and reproduce blankets consistently, their fascination and offerings grew.
The Swaddle Company offers complex colors you won’t see on most retail shelves and take great pride in their small-batch, water-conserving approach. What all started in a bucket on their kitchen floor has grown into a wild passion for new and trend-setting colors.
Some of their colors have 9 or more pigments in them. When those powdered dyes hit the water, they explode like fireworks, pigment drifting slowly through their mixing-cup or lazily floating on the top, refusing to dissolve. It’s amazing what wild particles of color are contained in something we read as a solid “green”.
The Swaddle Company strives first to provide an ethical and healthy choice for swaddling your babes, and secondly, they strive to be different. They want to offer those colors that appeal to the parents who don’t fit the mold and their precious little ones who are equally adventurous. They're a little rough around the edges. They like to get dirty and have grass stains on their feet. They are always looking for adventure. They believe nature is the closest thing to a fairytale and kindness is magic.
All of The Swaddle Company's products are 100% organic cotton and made to stand up to the wear and tear of life on the move. Their commitment to organic products is crucial for two reasons: 1. Babies are growing and developing and whether it be our organic clothing or our organic bedding, that’s a lot of skin-to-skin contact. We believe it’s really important to avoid toxic chemicals that may harm their development. 2. Cotton, as a crop, is one of the worst offenders of chemical overuse. They believe we’re doing our best to support a healthier environment, one that we can be proud to hand down to future generations.