Peregrine Kidswear began making gender neutral children’s pajamas for the masses. Owner Kristie Case discovered the need when she was running her other business, the toy and clothing boutique for babies and little ones called Teeny Bee.
“I go to the (wholesale) market about four times a year, and every single season I’m hoping for something that works for boys and girls both,” Case says. “Every season there’s, like, one thing, and then it sells out, and the next season, it’s like, ‘Noooo, it’s not here again!’ I was perpetually searching for the gender neutral—and sort of gender ambivalent where both boys and girls will like it.”
So Case started her own line, teaming up with her close friend Austin West, who had experience in manufacturing with his own entrepreneurial ventures. He handles many of the operations and helps bring Kristie's vision to life.
Case hand draws all of her designs, and at least in the beginning, what she found was her love for black and white. It made for a cohesive collection with its colors, and black had a practicality she liked.
Thanks to the bamboo fabric Case uses, Peregrine Kidswear is in season no matter when you get it. As she researched the fabric more during her ideation phase of Peregrine, she learned about how it used less resources than cotton and that it was thermal regulating—a win-win for both her customers and a blossoming business.
“The real truth is people have more in common than what sets them apart, so the idea that the choices are pink ruffles or blue trucks always seemed kind of foreign to me. I wanted to be in the middle area where most people live, adults and children both. If you could tap into that, it could speak to a lot of people,” Case says.